Your expertise.
Our platform.
Trafora gives professional coaches everything they need to run a premium practice — discovery, scheduling, payments, session delivery, client management, and growth tools — without building any of it themselves.
No monthly fees. No setup costs. No subscription tiers. Just a straightforward commission when clients book through Trafora.
Everything you need.
Nothing you don't.
Trafora is built for coaches who want to focus on coaching — not on building and managing the infrastructure around it.
Built-in client discovery
Your profile is searchable inside the Trafora app — photo, bio, star rating, and credentials visible to every client. No cold outreach, no marketing spend.
Automated scheduling
Set your availability, and clients book directly from your calendar. Zoom links are generated automatically. Confirmation emails go out instantly. You just show up.
Secure Stripe payments
Payments collected at booking. Confirm a session and the charge is captured automatically. Payouts land in your bank account 2 days later — no invoicing, no chasing.
Client management tools
Set goals, assign action items, view client intake forms, read session prep answers, and track completion — all before, during, and after every session.
Session notes & dimension tracking
Structured session notes with dimension tags, client commitments, private coach notes, and optional recording URL. Progress reports built automatically from your notes over time.
Coach development resources
Access the same content platform your clients use, plus a dedicated coach development section — articles on technique, practice, and craft — built in from day one.
Built for how coaches
actually work.
Your entire practice,
in one view.
The coaching dashboard gives you a live view of pending bookings, confirmed sessions, client roster, and your availability. Confirm a session with one tap — Trafora handles the charge, the Zoom link, and the confirmation email automatically.
- Pending, confirmed, and completed booking tabs
- One-tap confirm — charge captured, Zoom link sent instantly
- Weekly availability with copy-from-last-week
- Full client roster with session history and progress tracking
Know your client
before you join the call.
Every client's profile gives you their intake form answers, active goals, outstanding action items, and session history — all in one place. You see their prep form answers before every session. You arrive informed, not catching up.
- Client intake form — 5 questions before their first session
- Session prep answers visible before every call
- Coach-set goals with target dates and status tracking
- Action items with due dates and completion tracking
Notes that build into
a picture over time.
After each session, log your summary, tag which coaching dimensions came up, assign action items, and add your private coach notes. Send the client-facing summary with one tap. Over time, dimension tags build into a ranked chart on the client's progress report.
- Session summary — shared with client via email automatically
- Dimension tags — color-coded, customizable to your framework
- Action items — assigned in notes, tracked in the client's app
- Private coach notes — never shared with clients
- Recording URL — paste Zoom link for "Watch recording" button
Show clients how far
they've come.
Tap "View progress report" on any client to see a full picture — sessions completed, goals achieved, action item completion rate, dimension frequency chart, and a 30-day habit consistency grid. A powerful thing to review together at milestones.
- Sessions, goals achieved, and task completion rate
- Goal breakdown by status — active, achieved, paused
- Dimension frequency chart built from your session tags
- 30-day habit grid — reflect, content, insight
Your framework.
Your language.
Trafora coaches start with the six Leading Wholly dimensions — but you can rename, recolor, reorder, and add your own to match how you work. Your session tags use your language, not a generic template. Historical data is preserved when you make changes.
- Six Leading Wholly dimensions as the default starting point
- Add, edit, reorder, or deactivate any dimension anytime
- Color-coded tags appear on client session history
- Dimension frequency chart built from your session tags over time
Your reputation,
on your profile.
After each session, request a review from your client with one tap. They're prompted in the app to leave a star rating and written feedback. You decide which reviews to publish on your public profile. A few genuine testimonials will do more for your bookings than almost anything else.
- One-tap review request after any session
- Client prompted in-app with star rating and written feedback
- You approve which reviews appear on your profile
- Star rating and review count visible to clients in the directory
Grow your practice.
Get paid automatically.
Your earnings dashboard shows available balance, pending payouts, and links directly to your Stripe dashboard. The "Grow your practice" tools let you share your profile via text, email, or LinkedIn with one tap — and Trafora even guides you on what makes great LinkedIn content for coaches.
- Payments active via Stripe Connect — no invoicing needed
- Available and pending balance visible at a glance
- Share your services via text, email, or social media
- LinkedIn content prompts — what to post to attract clients
Speaking engagements,
built right in.
If you offer speaking or keynote engagements, prospective clients can submit an inquiry directly through your Trafora profile. You receive the details — name, organization, event date, location, audience size, and their message — and follow up directly. No separate booking form needed.
- Speaking inquiry form accessible from your coach profile
- Captures event date, location, audience size, and description
- Inquiry delivered directly to you — you follow up on your terms
- Keeps all your professional services under one platform
Better than building it yourself.
Most coaches cobble together Calendly, Venmo, Zoom, and a notes app. Trafora replaces all of it — and adds features you couldn't build on your own.
Session history, habits,
and private coach notes
Every coach. One framework.
Infinite application.
Trafora coaches work within the Leading Wholly framework — six interconnected aspects of whole-person leadership developed by Nathan Murfield, PhD, anchored by his book (Ideapress Publishing, September 2026). This isn't a rigid methodology; it's a shared language that gives every coaching relationship a coherent foundation. You can also customize your dimensions to match your own framework entirely.
Learn about Leading Wholly →A curated network means
a high bar.
Trafora is invitation-only. The quality of every coach on the platform reflects on every other coach. These aren't bureaucratic rules — they're the operating expectations that keep the platform a place where serious clients want to come and serious coaches want to stay.
Who we're looking for.
We're building a network of coaches who share a commitment to authentic, human-centered leadership development — and who take the craft of coaching seriously.
Certified or credentialed
ICF, BCC, or equivalent certification preferred. Significant coaching experience in professional or leadership contexts.
Leadership focus
You work primarily with leaders, managers, and executives on professional development, team effectiveness, or career growth.
Aligned with Leading Wholly
You believe leadership is a whole-person practice — that authenticity, curiosity, and vulnerability are strengths, not liabilities.
Ready to commit
You have availability to take on new clients and are looking to grow or formalize your practice — not just exploring options.
What your profile looks like
to clients in the app
The platform keeps getting better.
Trafora is actively built with input from coaches on the platform. Here's what's coming next.
Zoom Recording Automation Coming soon
Currently you paste the recording URL into session notes manually. Soon Trafora will detect when a recording is ready and add the "Watch recording" button automatically — no action needed.
Resource Library Uploads Coming soon
Upload worksheets, PDFs, frameworks, and videos directly to a client's profile — or to a shared library all your clients can access. Post-launch.
Group Coaching & Cohorts Roadmap
Run group sessions with multiple clients, manage cohort enrollments, and deliver group content through the platform. On the longer-term roadmap.
Apply to join Trafora.
Founding coaches set the standard. Fill out the form below and we'll be in touch within a few business days to schedule a conversation.
Applications are reviewed individually. We're selective by design.